Strategic Management Business Term Paper Example | Topics and Well Written Essays - 2250 words

Strategic Management Business - Term Paper Example According to Bo Bennett ‘A dream becomes a goal when action is taken towards its achievement’ (Gordon Bell High School, 2012). The justification of the quote can be accomplished by none other than the personality who has given birth to the technical giants Apple. Apple inc. is a consumer electronics company which is headquartered at California, United States. The company is primarily indulged in manufacturing and marketing software, personal computers and other electronic products (Yahoo Finance, n.d.). Some of the iconic products of Apple include I-Phone, I-Pad, I-Pod and very shortly going to add I-Car to its product range (Paultan, 2012). Within a very short span of journey the company has been able to achieve the elite position in the IT industry. The case which has been selected to carry out the research is the article namely ‘Big Apple vs. Big Oil’. The case illustrates the ups and downs of the company and mentioned the staggering success of Apple in the share market. The case also highlights the reasons of Apple’s success in the market place and depicts the importance of the stake holders of the company. Moreover the case also illuminates the importance of Steve Jobs and his innovative and leadership qualities. The reason why Apple has been chosen in order to carry out the research is that the company offers tumultuous market narration. It has also witnessed economic slumps as well as path breaking success. The company is also the most noteworthy player in the digital entertainment sector with innovative outlooks for the future. Therefore it is assumed that Apple inc. will be the most suitable organization towards the completion of the study. Now the prime problem or the issue predating the company is the concerns of the health of Steve Jobs. The person is considered as the technical genius for the company and the sole personality behind every innovations portrayed by the company. Since Steve Jobs is the CEO of the Apple and with his absence the company will hugely suffer from leadership problems. However the investors of the company are gaming on the fact that the company will still pump out heavy profits. But still the question remains that will there be anyone ever who will fill Steve Job’s Shoes. The company is also comprehensively facing problem regarding the affordability of their products. The price of the products is meant for the higher income groups and thus the other section of people could not afford it. This also hampers the total sales volume of the company and ultimately lessens the revenue. Facts The chosen article i.e. ‘Big Apple vs. Big Oil’ illustrates that Apple Inc. was once on the verge of a bankruptcy but stabilizing the situation progressed towards being the market leader in IT industry. The company has also outperformed some of the biggest players of stock market. The day of 9th August will always remain momentous for the company as for a time being they have surpassed the oil giant Exxon Mobil in the context of the firms